Tag Archives: marketing

Numbers don’t move (or lie)

Posted on October 21, 2010 by andrew |

One of the things we have observed that is simultaneously frustrating and comforting about consumer Internet businesses, is that it is very hard to move the numbers once they are “pegged”. What we’re talking about is the amazing consistency you … continue reading

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Vocus webinar on influence

Posted on September 22, 2010 by andrew |

Obviously here at Clickst we have a strong vision on what it means to be an influencer, and it was nice to see that reinforced by an independent survey. An overwhelming 91% of respondents believe a post-click action is the most important criteria for evaluating the success of a campaign or content. continue reading

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