Vocus releases White Paper: What Makes an Influencer

Today Vocus released their white paper we discussed in our previous blog post, describing the research they conducted with Brian Solis on “What Makes an Influencer”.

The key highlight is on page 4 where a majority of marketers suggest that a person with a handful of tightly connected friends / fans / followers is more likely to have a measurable effect on an outcome.

I would consider this paper a “must read” for any digital marketer in today’s social world. You can access the full paper here:

http://www.vocus.com/social-media/influencer/what-makes-an-influencer.pdf