An honest conversation about your data

We tweeted about this article on WSJ.com As Web Surfers Share, Marketers Track a few weeks ago when the story first broke, and I wanted to follow it up with a post.

I find it particularly interesting that companies implement a “sharing” tool that really isn’t about sharing, it’s about data collection piggybacking off your traffic. What’s becoming clear from these series of WSJ articles is the recognition of the value of this data to marketers and to publishers (web site operators).  This may be painful in the short-term, but long-term is a good thing as we can bring more transparency to this ecosystem, to the betterment of consumers.

Our results have proven the value of sharing for bringing high-quality traffic (2x-5x better conversions) to a site, and marketers are just scratching the surface on how to use that data. We are excited about several innovative partners that we are working with, and will feature them here over the coming months.

We at Clickst believe that your data is your data, and by working to help to maximize your insight and understanding of that data, our goals are aligned with yours. By helping you be successful, we are successful. There are so many ways this data can be used by our customers to 1) reduce costs, 2) increase sales, and 3) generate awareness.