What’s cookin’ with Clickst

The ubiquitous first post. What do you say here? How do you get it started?

First, let’s think about the ingredients a little bit. Looking in our pantry, we have:

• marketing
• social media
• social networks (the graph kind, not the VC-backed kind)
• data
• analytics
• word-of-mouth and referral marketing
• recommendations and targeting

As we’ll discuss subsequently, the combination of these are all very topical and relevant. There are tectonic shifts happening in the internet today, and it is critically important that marketers adapt.

So our content will follow a staple of carbohydrates (marketing), with a healthy dose of protein to build muscle (technology), have the healthy fats (social), and occasionally include some sweets (trivia & off-topic) to keep things interesting.

Thanks for following!